Mission
To offer industrial companies a primary multi modal temperature controlled transport service that meets the customer’s requirements on the basis of a very customer oriented service approach, with a fleet of newly built owned 45ft reefer containers, within a territory that encompasses mainland Europe, Scandinavia, UK and Ireland.
Vision
To become a middle sized European transport company operating with 45ft reefer containers. The main focus in the operation is to manage and control the booking, on the basis of the ‘end to end view’ ( E2EV) enabling the company to focus on the customer and to offer the customer an excellent pro-active service. The operation will be outsourced as much as possible. Transport in the UK and Ireland is outsourced totally whereas the planning on the Continent will be mainly done under own control. Areas, like Italy are served on an inter-modal basis The company uses approved ferries, and intermodal operators to ship, rail and barge our reefer containers.
It will differentiate Ge-Fresh in excellent customer service, whereby it will pro-actively operate and communicate with its customers. This will result in growing volumes, revenues and pre-tax profits within the next years.
The Customers
Our customers are those customers that need a high level of customer service and close customer contact who want to discuss the opportunities with us.
Reliability, responsiveness, expertise, know-how, customer friendliness, efficiency, competitiveness, cost effective, easy to do business with and focus on performance are the common buzz words in customer-supplier relationships. By offering primary international temperature controlled reefer transport solutions the company will penetrate into the supply chain processes of its customers and therefore be able to adopt the specific demands of these customers and their supply chain. Tailor-made solutions for individual customers will be designed along the lines of the basic principles of supply chain management and we will be focusing on the following important objectives and use the following important instruments:
- Improvement of customer service response
- Improvement of transit-time
- Be cost effective at all times
- Use supply chain planning
- Utilize relationship between supplier and customer
Total supply chain management is to have focus on all aspects of the business instead of looking at issues in isolation. Ge-Fresh Logistics believes that it can play a valuable role in contributing to this.
